One of the features we decided to re-implement when widening the site earlier this summer was "New versions of your apps". This feature has been pretty obscure until now, under a separate tab in the menu. Now it appears as a sidebar view with the icons of your apps. To see the name, hover over it with the mouse. If you click the More link, you come to a fullscreen view, which also supports subscription via RSS.
Here's a shot of the sidebar from my profile:
As you can see, iTunes 7.7 was just released to support Apple's new app store. Expect to see something more from us on that very soon :)
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